BlueConic Wins вЂњBest Customer Data PlatformвЂќ Award in 2019 MarTech Breakthrough Awards system
Prestigious Annual Awards Program Recognizes Standout advertising, Advertising and product product Sales Technology worldwide
BlueConic, the entire world’s customer that is leading platform (CDP), announced so it was selected since the champion associated with вЂњBest Customer Data PlatformвЂќ honor by MarTech Breakthrough, a prominent market cleverness company that acknowledges the most truly effective businesses, technologies, and items into the international advertising, sales, and advertising technology industry today.
The objective for the MarTech Breakthrough Awards is always to honor quality and recognize the innovation, effort, and success in a variety of advertising, product product product product sales, and marketing technology related groups, including advertising automation, general market trends and client experience, AdTech, SalesTech, advertising analytics, content and social advertising, mobile advertising, and many other things. This year’s system attracted a lot more than 2,500 nominations from over 15 various countries throughout the planet.
вЂњWe often see marketers not merely battle to take advantage of their data that are first-party advertising programs, but additionally getting use of the info this is certainly spread across various systems being from their direct control. The center of their entire infrastructure without the right technology in place to unify and activate all this data in real time for marketers, it’s impossible to orchestrate the individualized experiences that are necessary to compete in today’s data-driven environment,вЂќ said James Johnson, Managing Director at MarTech Breakthrough, вЂњBut with BlueConic’s pure-play CDP, which solves for both the unification and activation data challenges, marketers can finally make the single customer view. It is A martech that is true industry’ which will enable marketers to become more with the capacity of every phase for the client lifecycle. Congratulations to BlueConic because of their well-deserved 2019 MarTech Breakthrough Award designation.вЂќ
Once you compare BlueConic to many other CDPs, you can find three places where BlueConic constantly shines:
1. Marketing owned-and-operated, IT approved вЂ“ BlueConic is dedicated to the marketer since its inception, re re re solving the difficulties particular to your advertising company with regards to consumer information access. Which means creating a platform that is real-time, intuitive, and completely accessible with an interface that is point-and-click segmentation, information collection, and activation in the context for the marketer’s requires. And because information privacy is core towards the platform, it really is constructed on a governance and infrastructure model that it’ll not only help, but additionally be excited about bringing in.
2. Accelerated time-to-value вЂ“ Historically, data and technology tasks are substantial and poorly-scoped, causing years between implementation and purchase, and between kickoff and outcomes. Therefore BlueConic has created the working platform and onboarding process so marketers will discover value in days and months, while supplying an obvious roadmap to grow their usage instances in the long run. These exact same axioms additionally reduce steadily the amount of work and resources needed to offer the BlueConic implementation.
3. Scale for today’s objectives and the next xmatch day’s aspirations вЂ“ BlueConic produces a unified, actionable consumer view вЂ“ nevertheless the nature of today’s customer journeys is the fact that this view is powerful. Therefore handling the solitary client view is a lot more of a control than an upshot of a CDP execution. That is why BlueConic’s architecture that is underlying built to offer freedom and effectiveness with time, instead of securing marketers into specific information schemas or saddling all of them with ballooning information storage space expenses in the long run.
вЂњWe are honored become seen as the very best Consumer Data system by MarTech Breakthrough Awards,вЂќ claims Bart Heilbron, CEO of BlueConic. вЂњAs the initial CDP regarding the market, we have been liberating first-party information across our clients’ businesses for several years. So we have remained dedicated to our objective by constantly expanding the platform’s abilities, especially in the certain part of device learning. Utilizing our AI Workbench, both information experts and marketers alike can run predictive models in realtime across each of their client pages to be able to build smarter portions and activate advertising informed because of the next action that is best. We are delighted to get this 2019 MarTech Breakthrough Award and industry recognition of our effort that is continued to first-party information for marketers global.вЂќ